Which of the following is NOT included in the product attribute levels?Add-on attributesCore benefitNecessary attributesExpected attributes

Understanding Product Attribute Levels

In marketing and product development, product attributes can be categorized into different levels, each serving a distinct purpose in conveying value and meeting consumer needs. Here’s a breakdown of the terms presented in the options:

1. Core Benefit: This represents the fundamental need that the product aims to fulfill. It's the primary reason a consumer would purchase the product.

2. Expected Attributes: These are the attributes that consumers expect when they purchase a product. They serve as the basic standards that help meet customer satisfaction.

3. Necessary Attributes: These attributes are essential features or characteristics that must be present for the product to be considered adequate.

4. Add-on Attributes: These are additional features or enhancements that go beyond the basic expectations. They can increase a product's appeal but are not essential to meeting the core need.

Conclusion

Among the options provided, "Add-on attributes" is generally considered as offerings that enhance a product but are not necessary for its fundamental operation. Therefore, it is the one that does not fit within the standard categorization of product attribute levels like core benefits, expected attributes, and necessary attributes.

Final Answer

Add-on attributes is NOT included in the product attribute levels.