The statement suggests that marketing management aims to serve all customers in every way, which may not be a viable strategy in competitive markets.

### Analysis
1. **Targeting and Segmentation**: Effective marketing management typically focuses on targeting specific segments of the market rather than trying to serve every possible customer. This allows for a more tailored approach to meet the needs of those segments effectively.

2. **Resource Allocation**: Serving all customers in every way can lead to dilution of resources and efforts. Companies need to prioritize where to allocate their resources for maximum impact.

3. **Competitive Advantage**: In today’s competitive markets, it is often more effective to concentrate on a subset of customers, developing products and services that specifically meet their needs, thus creating a competitive advantage.

### Conclusion
Given these points, the answer to the statement is:

**Final Answer**: b. False

Question

The statement suggests that marketing management aims to serve all customers in every way, which may not be a viable strategy in competitive markets.

### Analysis
1. **Targeting and Segmentation**: Effective marketing management typically focuses on targeting specific segments of the market rather than trying to serve every possible customer. This allows for a more tailored approach to meet the needs of those segments effectively.
  
2. **Resource Allocation**: Serving all customers in every way can lead to dilution of resources and efforts. Companies need to prioritize where to allocate their resources for maximum impact.

3. **Competitive Advantage**: In today’s competitive markets, it is often more effective to concentrate on a subset of customers, developing products and services that specifically meet their needs, thus creating a competitive advantage.

### Conclusion
Given these points, the answer to the statement is:

**Final Answer**: b. False

Knowee AI · Accepted Answer

The statement suggests that marketing management aims to serve all customers in every way, which may not be a viable strategy in competitive markets.

### Analysis
1. **Targeting and Segmentation**: Effective marketing management typically focuses on targeting specific segments of the market rather than trying to serve every possible customer. This allows for a more tailored approach to meet the needs of those segments effectively.
  
2. **Resource Allocation**: Serving all customers in every way can lead to dilution of resources and efforts. Companies need to prioritize where to allocate their resources for maximum impact.

3. **Competitive Advantage**: In today’s competitive markets, it is often more effective to concentrate on a subset of customers, developing products and services that specifically meet their needs, thus creating a competitive advantage.

### Conclusion
Given these points, the answer to the statement is:

**Final Answer**: b. False

11. Marketing management is interested in serving all customers in every way to remaincompetitive in today’s markets. (DoubtFul)a. True b. False

Question

11. Marketing management is interested in serving all customers in every way to remain competitive in today’s markets. (DoubtFul)

Solution

Analysis

Conclusion

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