Which industry makes most of its money through advertising?Select one:a.book publishingb.cable televisionc.newspaperd.broadcast televisione.radio
Question
Which industry makes most of its money through advertising?
Select one:
- a. book publishing
- b. cable television
- c. newspaper
- d. broadcast television
- e. radio
Solution
Analysis of the Options
- Book Publishing: Primarily generates revenue through book sales rather than advertising.
- Cable Television: Does rely on advertising, but also makes significant money from subscription fees.
- Newspaper: Historically, this industry made substantial revenue through advertising, especially classified ads and ads for local businesses.
- Broadcast Television: Uses advertising as a primary revenue source, typically supported by commercial breaks during shows.
- Radio: Primarily generates income through advertising slots but often has a smaller audience compared to television.
Conclusion
While both newspapers and radio rely heavily on advertising for their revenue, the broadcast television industry typically generates the most significant amount of its revenue through advertising due to larger audiences and higher advertising rates.
Therefore, the best answer is:
d. broadcast television.
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