Increased awareness towards health has increased the demand for products like organic food’.which factor of business environment is being highlighted?

The factor of the business environment being highlighted in this scenario is socio-cultural factors.

Here's a detailed analysis:

1. Definition: Socio-cultural factors include the attitudes, values, beliefs, and lifestyles of the population, which influence consumer behavior and preferences.

2. Impact on Demand: As awareness towards health increases, consumers are more likely to prioritize products that align with their health-conscious values, such as organic foods. This shift indicates a change in consumer preferences, which businesses must consider in their marketing and product development strategies.

3. Market Trend: The trend towards healthier eating habits reflects a broader socio-cultural movement that emphasizes wellness, sustainability, and environmental consciousness, thus altering demand patterns in the food industry.

4. Business Implications: Businesses in the food sector must adapt to these changing consumer preferences by offering a wider variety of organic products, marketing them effectively, and potentially changing their sourcing and supply chain practices to meet this rising demand.

In summary, the increase in awareness around health directly reflects socio-cultural influences shaping consumer behavior towards organic food products.