Secondary research gathers information froma.interviewsb.observations of target audiencec.experimentsd.reports compiled by others

Secondary research involves collecting data that has already been gathered and analyzed by others rather than conducting new primary research. This type of research typically includes reviewing existing reports, studies, and other documentation that provides insights relevant to a particular topic or question.

Here’s a breakdown of the provided options regarding what secondary research gathers information from:

1. Interviews (Option a): This refers to qualitative data collection often used in primary research where direct conversations or questionnaires are conducted with individuals or groups to gather insights and opinions.

2. Observations of Target Audience (Option b): This method also falls under primary research, where researchers collect data through direct observation of behaviors or interactions of a specific audience.

3. Experiments (Option c): Conducting experiments yields primary data that is original and not previously available, distinguishing it from secondary research which focuses on existing data.

4. Reports Compiled by Others (Option d): Secondary research primarily relies on this method, as it involves analyzing and synthesizing pre-existing data from sources such as academic papers, government reports, market studies, and articles.

Conclusion

Based on the analysis of each option, the correct answer is d. reports compiled by others. This reflects the essence of secondary research, which consists of utilizing already established findings to inform new knowledge and understanding.