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What is the deal type you would select for an influencer campaignCPECPMDepends what you fix with the influencerCPC

Question

What is the deal type you would select for an influencer campaign?

  • CPE
  • CPM
  • Depends what you fix with the influencer
  • CPC
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Solution

The type of deal you would select for an influencer campaign can vary depending on the specific goals and structure of the campaign. Here's a brief explanation of each option:

  1. CPE (Cost Per Engagement): This deal type is based on the number of engagements (likes, shares, comments, etc.) that the influencer's content receives. This could be a good option if your main goal is to generate interaction and engagement with your brand.

  2. CPM (Cost Per Mille/Thousand): This deal type is based on the number of impressions (views) that the influencer's content receives. This could be a good option if your main goal is to increase brand awareness and reach a large audience.

  3. Depends what you fix with the influencer: This suggests that the deal type could be flexible and negotiated directly with the influencer. This could involve a combination of different payment structures, such as a flat fee plus a bonus based on performance (engagements or impressions), or it could be based on other factors such as the influencer's follower count, reputation, or the complexity of the content they are creating.

  4. CPC (Cost Per Click): This deal type is based on the number of clicks that the influencer's content generates. This could be a good option if your main goal is to drive traffic to a specific website or landing page.

In conclusion, the best deal type for an influencer campaign depends on your specific goals and the specifics of the campaign. It's important to have a clear understanding of what you want to achieve and to communicate this effectively with the influencer during the negotiation process.

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