The customer needs that keep a company in the market are called ___________(1 Point)basic needsperformance needsexcitement needsAll of the above

Break Down the Problem

1. Identify the types of customer needs mentioned in the question.
2. Determine which type of need is fundamental for a company to stay in the market.

Relevant Concepts

• Basic Needs: Essential requirements that customers expect from a product or service.
• Performance Needs: Features or attributes that enhance the product’s performance but are not essential.
• Excitement Needs: Additional features that delight customers but are not expected.

Analysis and Detail

1. Basic needs are crucial because they ensure that the product is functional and meets minimum customer expectations.
2. Performance needs can increase satisfaction but are not necessary for market survival.
3. Excitement needs are beneficial for competitive differentiation but are not fundamental.

Verify and Summarize

The question asks for customer needs that are essential for a company to remain in the market. Basic needs are the most critical, as without them, customers would not consider the company’s products viable.

Final Answer

The correct answer is basic needs.