At the most basic level, a brand serves to _____ a seller.ConvinceIdentifySelectOverlook

To determine the correct answer for the question, we need to analyze the role of a brand in relation to a seller.

Understanding Brand Functions

1. Convince: A brand can convince customers of the quality, reliability, or desirability of a product.
2. Identify: A brand primarily serves to identify a seller's products, distinguishing them from competitors in the market.
3. Select: While select might imply a choice based on brand, it is not the fundamental role of a brand itself.
4. Overlook: This does not align with the purpose of branding, as brands aim to attract attention rather than be overlooked.

Conclusion

Based on the analysis, the primary function of a brand is to identify a seller.

Final Answer

Identify.