b. How would you persuade the Indian consumers to buyjewellery Mia by Tanishq for their everyday use?

Highlight the Unique Selling Proposition (USP): The first step would be to highlight the unique selling proposition of Mia by Tanishq. This could be the unique designs, the quality of the jewellery, the brand reputation, or any other aspect that sets it apart from the competition.

Emphasize the Versatility: The next step would be to emphasize the versatility of Mia by Tanishq jewellery. Show how it can be worn with different outfits and on different occasions, making it a practical choice for everyday use.

Showcase the Affordability: While Tanishq is known for its high-end jewellery, Mia is a more affordable line. This should be highlighted to show that customers can own a piece of Tanishq jewellery without breaking the bank.

Use Influencer Marketing: Collaborate with popular influencers who can showcase how they incorporate Mia by Tanishq jewellery into their everyday looks. This can help to influence their followers to do the same.

Offer Special Promotions: Offering special promotions or discounts can also help to persuade customers to make a purchase. This could be a discount on the first purchase, a buy one get one free offer, or a free gift with purchase.

Provide Excellent Customer Service: Finally, providing excellent customer service can help to persuade customers to choose Mia by Tanishq. This could include offering easy returns and exchanges, providing fast and reliable delivery, and offering personalized shopping experiences.