Encouraging customers to switch brands is most likely the objective of ________ advertising.A.informativeB.reminderC.covertD.persuasive

Break Down the Problem

1. Identify the types of advertising listed.
2. Understand the objective behind each type of advertising.

Relevant Concepts

1. Informative Advertising: Aims to inform customers about new products or features.
2. Reminder Advertising: Reinforces previous knowledge and encourages brand loyalty.
3. Covert Advertising: Subtly promotes a brand without making it apparent.
4. Persuasive Advertising: Aims to convince customers to prefer one brand over another or to switch brands.

Analysis and Detail

1. Informative: This type focuses on presenting information rather than persuading.
2. Reminder: It is not intended to change customer preferences but to keep the brand in the customers' minds.
3. Covert: While it can influence perceptions, it does not explicitly encourage switching brands.
4. Persuasive: This form actively tries to convince customers to change their choices, making it the most likely candidate for encouraging brand switching.

Verify and Summarize

Upon evaluating all options, persuasive advertising explicitly targets changing consumer behavior and convincing them to switch brands. Therefore, the clear answer is that persuasive advertising is designed to achieve this goal.

Final Answer

D. persuasive