Which brand is an example of arbitrary distinctiveness? Multiple ChoiceIntelCoco ChanelClean ShowerCoppertone

Understanding Arbitrary Distinctiveness

Arbitrary distinctiveness refers to a brand name that bears no logical or intrinsic connection to the product or service it represents. Typically, such names are often everyday words that have a neutral or unrelated meaning in relation to the product.

Analyzing the Options

1. Intel: This is a combination of two words related to intelligence and electronics, making it more suggestive than arbitrary.

2. Coco Chanel: This is the name of the founder itself, providing a personal connection to the brand, rather than being arbitrary.

3. Clean Shower: This name clearly describes a function and is thus more descriptive rather than arbitrary.

4. Coppertone: This name, while evoking images, doesn’t inherently relate to sunscreen. It has an arbitrary quality, as the name doesn't describe the product's function.

Final Conclusion

After analyzing the options, Coppertone is the best example of arbitrary distinctiveness among the brands listed.