Pick out the three attributes typically used to differentiate consumer groups.Multiple select question.IncomeEmployerAgeEducation
Question
Pick out the three attributes typically used to differentiate consumer groups.
- Income
- Employer
- Age
- Education
Solution
To differentiate consumer groups effectively, market researchers typically consider various demographic attributes. Among the options provided, the three attributes that are most commonly used are:
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Income: This attribute helps segment consumers based on their earning potential, which can significantly influence their purchasing power and buying behavior.
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Age: Age is a critical factor as it often correlates with preferences, lifestyle choices, and spending habits. Different age groups may have distinct needs and desires.
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Education: Education level can impact consumer choices and preferences. It often correlates with income and can influence the types of products and services that consumers value.
In summary, the three attributes commonly used to differentiate consumer groups are Income, Age, and Education.
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