7.Question 7True or False: When shooting a video for your ad campaign, always shoot vertically.1 pointTrueFalse
Question
7. Question 7
True or False: When shooting a video for your ad campaign, always shoot vertically.
1 point
- True
- False
Solution
Analysis of the Statement
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Understanding Video Orientation: The orientation of video (vertical vs. horizontal) can significantly affect how the content is perceived by the audience. Vertical videos are often preferred on mobile social media platforms, while horizontal videos are generally better for advertisements shown on TVs and wide screens.
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Platform Consideration: Different platforms have different conventions. For instance, platforms like Instagram Stories, TikTok, and Snapchat favor vertical videos, whereas YouTube and traditional TV usually favor horizontal formats.
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Context of the Ad Campaign: The type of product, target audience, and distribution channel should also inform the decision. Vertical shooting may not always be the best approach if the ad is intended for broader consumption on multiple platforms.
Conclusion
The statement "When shooting a video for your ad campaign, always shoot vertically" is False. The choice of orientation should depend on the platform and the audience targeted, rather than adhering to a strict guideline.
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