The customer needs that allows a company to get into the market are called ___________(1 Point)performance needsexcitement needsbasic needsNone of these

In the context of customer needs, the correct term that describes the essential requirements that enable a company to successfully enter a market is "basic needs."

Explanation

1. Performance Needs: These are requirements that relate to how well a product performs. While important, they are not basic for market entry.

2. Excitement Needs: These refer to additional features or benefits that can delight customers but are not essential for a company to be competitive initially.

3. Basic Needs: These are the fundamental needs that a product or service must satisfy to be considered viable in the market. If a company fails to meet these basic needs, it cannot gain traction.

4. None of These: This option suggests that the correct term is not listed, which is not the case here.

Conclusion

Thus, the answer is basic needs, as they represent the essential criteria that customers expect from any new product or service in the market.