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Telemarketing is a type of: Group of answer choices public nuisance Direct marketing Advertising appeal Search engine marketing

Question

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Solution

Telemarketing is a type of:

Direct Marketing.

Here's why:

  1. Direct marketing is a form of advertising where companies provide physical marketing materials to consumers to communicate information about a product or service.

  2. Telemarketing falls under this category as it involves direct communication with potential customers via telephone calls.

  3. During these calls, telemarketers promote and sell products or services, often using a prepared script.

  4. While some people may find telemarketing calls to be a nuisance, it is a legitimate marketing strategy used by many businesses.

  5. It is not an advertising appeal (which is a reason or motive presented by an ad for someone to buy a product), nor is it search engine marketing (which involves promoting websites by increasing their visibility in search engine results pages).

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