In which stage of personal selling do you obtain the sale?Pre-approachCloseApproach

Step 1: Breakdown of the Problem

To determine the stage of personal selling in which the sale is obtained, we need to understand the different stages of the personal selling process, which typically include: Pre-approach, Approach, Presentation, Handling Objections, Close, and Follow-up.

Step 2: Relevant Concepts

1. Pre-approach: This stage involves preparing for the selling process. The salesperson gathers information about potential customers and prepares strategies to meet their needs.

2. Approach: This is the initial meeting where the salesperson contacts the potential buyer and begins establishing a relationship.

3. Close: The close is the point in the selling process where the salesperson secures the commitment from the customer to make a purchase. It's a critical stage where negotiations may occur, and the final agreement is reached.

Step 3: Analysis and Detail

Among these stages, the "Close" is where the actual sale occurs. In this stage, the salesperson seeks to finalize the sale by asking for the order and addressing any final concerns the customer may have. Success in this stage relies heavily on the salesperson’s ability to effectively communicate the value of the product and overcome objections.

Step 4: Verify and Summarize

Understanding the stages of personal selling helps clarify that the close is where the sale is finalized. The effectiveness of the previous stages—pre-approach and approach—plays a significant role in attaining success in the close.

Final Answer

The sale is obtained in the Close stage of the personal selling process.