What is often the first step in the personal selling process?Handling objectionsProspectingClosing the salePresentation

Break Down the Problem

1. Identify the personal selling process and its stages.
2. Determine which option is typically the first step in that process.

Relevant Concepts

• The personal selling process usually consists of several stages: prospecting, preparation, presentation, handling objections, and closing the sale.

Analysis and Detail

1. Prospecting: This stage involves identifying potential customers or leads. It's about finding individuals or businesses that could benefit from the product or service you are selling.
2. Preparation: This is where the salesperson gathers all necessary information about the prospects and prepares their approach.
3. Presentation: This stage involves presenting a product or service to the potential customer, highlighting its features and benefits.
4. Handling Objections: Addressing any concerns or questions the potential customer may have about the product or service.
5. Closing the Sale: This final stage aims to confirm the sale and complete the transaction.

Verify and Summarize

The first step in the personal selling process is prospecting. It sets the foundation for the subsequent stages by identifying potential customers.

Final Answer

The first step in the personal selling process is Prospecting.