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Select the sample variables that are part of psychographic segmentation.Multiple select question.ConveniencePersonalityUsageLifestyle

Question

Select the sample variables that are part of psychographic segmentation.

  • Convenience
  • Personality
  • Usage
  • Lifestyle
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Solution

Selected Variables for Psychographic Segmentation

  1. Personality - This variable relates to the characteristics and traits that influence an individual's unique behaviors and preferences.

  2. Lifestyle - This variable encompasses the interests, activities, and opinions that define how individuals live and spend their time.

Not Selected Variables

  1. Convenience - This variable typically relates to the ease and accessibility of a product or service, which is more aligned with behavioral segmentation.

  2. Usage - This variable pertains to how often a product or service is used, fitting more into behavioral segmentation rather than psychographic.

Conclusion

The correct selections for psychographic segmentation are Personality and Lifestyle.

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