one of the steps in competitor analysis is:  A. Revised marketing plan  B. Competitive positioning  C. Segmentation  D. Customer profiling

Identifying the Correct Step in Competitor Analysis

1. Understanding Competitor Analysis: Competitor analysis involves evaluating the strengths and weaknesses of competitors within a market. It helps businesses identify opportunities, refine their strategies, and understand market dynamics.

2. Analyzing the Options:

   • A. Revised marketing plan: This refers to the adjustments or updates to a company's marketing strategy based on various factors, including insights gained from competitor analysis.
   • B. Competitive positioning: This aspect involves understanding how a company positions itself against its competitors in the marketplace.
   • C. Segmentation: This refers to dividing a broader market into smaller segments based on shared characteristics, which is crucial for targeting but not a direct result of competitor analysis.
   • D. Customer profiling: This involves creating a detailed description of the typical customer based on various factors, which can be informed by competitor analysis.

3. Selecting the Best Option: The most relevant step in competitor analysis that would typically follow or lead to adjustments is B. Competitive positioning. It directly relates to how a company responds to competitors by positioning its product or service in the market.

Final Answer

B. Competitive positioning is the step in competitor analysis.