When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

When setting up a video action campaign to convert intent into action, you should approach your audience strategy in the following way:

1. Identify Your Target Audience: Understand who your target audience is. This includes their demographics, interests, behaviors, and where they are in the customer journey.

2. Segment Your Audience: Divide your audience into different segments based on their characteristics and behaviors. This will allow you to create more personalized and relevant ads.

3. Choose the Right Platforms: Determine where your audience spends most of their time online. This could be on social media platforms, video streaming sites, or other websites.

4. Create Engaging Content: Your video content should be engaging and relevant to your audience. It should also include a clear call to action, encouraging viewers to take a specific action after watching your video.

5. Test and Optimize: Monitor the performance of your video action campaign and make necessary adjustments. This could involve testing different types of content, targeting different audience segments, or using different platforms.

6. Measure Your Success: Use analytics to measure the success of your campaign. This includes tracking metrics like view rate, click-through rate, and conversion rate.

Remember, the goal of a video action campaign is to convert intent into action. So, your audience strategy should be designed to reach people who are most likely to take the desired action.