### Understanding Ethos in Advertising

1. **Definition of Ethos**: Ethos refers to the credibility or ethical appeal of the speaker or source. It is one of the three modes of persuasion identified by Aristotle, along with logos (logic) and pathos (emotion).

2. **Role of Celebrity Endorsements**: In advertisements, when a celebrity endorses a product, they lend their credibility and reputation to the product. This association can enhance the persuasive power of the ad, as consumers may trust the product more if it is associated with a well-known and admired figure.

3. **Application to the Statement**: The statement claims that a cosmetics ad featuring a celebrity is an example of ethos. Since the celebrity's image and reputation are used to establish trust and credibility for the cosmetics brand, this statement accurately reflects the concept of ethos.

### Final Answer
**True**: A cosmetics ad that shows a celebrity is indeed an example of ethos.

Question

### Understanding Ethos in Advertising

1. **Definition of Ethos**: Ethos refers to the credibility or ethical appeal of the speaker or source. It is one of the three modes of persuasion identified by Aristotle, along with logos (logic) and pathos (emotion).

2. **Role of Celebrity Endorsements**: In advertisements, when a celebrity endorses a product, they lend their credibility and reputation to the product. This association can enhance the persuasive power of the ad, as consumers may trust the product more if it is associated with a well-known and admired figure.

3. **Application to the Statement**: The statement claims that a cosmetics ad featuring a celebrity is an example of ethos. Since the celebrity's image and reputation are used to establish trust and credibility for the cosmetics brand, this statement accurately reflects the concept of ethos.

### Final Answer
**True**: A cosmetics ad that shows a celebrity is indeed an example of ethos.

Knowee AI · Accepted Answer

### Understanding Ethos in Advertising

1. **Definition of Ethos**: Ethos refers to the credibility or ethical appeal of the speaker or source. It is one of the three modes of persuasion identified by Aristotle, along with logos (logic) and pathos (emotion).

2. **Role of Celebrity Endorsements**: In advertisements, when a celebrity endorses a product, they lend their credibility and reputation to the product. This association can enhance the persuasive power of the ad, as consumers may trust the product more if it is associated with a well-known and admired figure.

3. **Application to the Statement**: The statement claims that a cosmetics ad featuring a celebrity is an example of ethos. Since the celebrity's image and reputation are used to establish trust and credibility for the cosmetics brand, this statement accurately reflects the concept of ethos.

### Final Answer
**True**: A cosmetics ad that shows a celebrity is indeed an example of ethos.

A cosmetics ad that shows a celebrity is an example of ethos.Question 22Select one:TrueFalse

Question

A cosmetics ad that shows a celebrity is an example of ethos.

Solution

Understanding Ethos in Advertising

Final Answer

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