Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
Question
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
Solution
The ad format that will automatically adjust its presentation to best fit the available space on page on the Google Display Network is the Responsive Display Ad.
Here are the steps to create a Responsive Display Ad:
- Sign in to your Google Ads account.
- In the page menu on the left, click Display campaigns.
- Click the plus button, then select New Display campaign.
- Select the goal for your campaign or if none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
- Select the campaign subtype.
- Enter your campaign name, locations to target, and other settings.
- Click Additional settings to select your ad rotation, frequency capping, and other settings.
- Click Save and continue.
- In the "Ad group creation" section, enter your ad group name.
- In the "Audiences" section, choose your audience targeting to define who you want to reach.
- Under "Automated targeting", choose your desired setting.
- Under "Bidding", set your bid.
- Under "Budget", set your ad group budget.
- Click Save and continue.
- In the "Create your ads" section, click Responsive display ad.
- Enter the final URL where you’d like to take people when they click your ad.
- To add images, logos, and videos, you can:
- Pick layout options for your assets.
- Scan your website for images.
- Upload your images and logos.
- Choose from our free library of
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