Some companies switch from being solely product-centered to being more ________ centered.Select one:a.competencyb.strategyc.marketingd.customer-segment

Break Down the Problem

1. Identify the key aspects of the question: Companies switch focus to being more customer-centered.
2. Analyze each answer option: a. competency, b. strategy, c. marketing, d. customer-segment.

Relevant Concepts

1. Understand what it means to be "customer-centered": This implies a focus on the needs and preferences of customers rather than just the products themselves.

Analysis and Detail

1. Competency: This refers to the skills and abilities of a company but is not directly linked to customer focus.
2. Strategy: This can encompass various focuses, including customer focus, but it is more general.
3. Marketing: While important, marketing alone does not imply a transition to being customer-centered; it may still focus heavily on product promotion.
4. Customer-segment: This specifically targets understanding and serving different customer groups, aligning closely with being customer-centered.

Verify and Summarize

• The best option that directly implies a shift towards understanding and prioritizing the customer is "customer-segment."

Final Answer

d. customer-segment