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Which of the following is NOT a crack in the product-centric approach?1 pointDeregulationSmart customersRetail saturationCustomer attritionGlobalization

Question

Which of the following is NOT a crack in the product-centric approach?

1 point

  • Deregulation
  • Smart customers
  • Retail saturation
  • Customer attrition
  • Globalization
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Solution

The question asks for the option that is NOT a crack in the product-centric approach. The product-centric approach is a business orientation that focuses on the product an enterprise makes rather than the customer.

Here are the options:

  1. Deregulation: This could be a crack in the product-centric approach as it might lead to more competition, forcing companies to be more customer-centric.
  2. Smart customers: This is definitely a crack in the product-centric approach. Today's customers are informed and have a lot of choices, so companies need to focus on customers' needs and preferences.
  3. Retail saturation: This could be a crack in the product-centric approach. With so many products in the market, companies need to differentiate themselves by being more customer-centric.
  4. Customer attrition: This is a crack in the product-centric approach. If a company is not focusing on its customers, it may lose them to competitors.
  5. Globalization: This could be a crack in the product-centric approach as it might force companies to adapt their products to different markets and cultures, thus becoming more customer-centric.

So, the option that is NOT a crack in the product-centric approach is "Deregulation". This is because deregulation is a political or economic policy decision to remove or reduce government regulations in an industry, and it doesn't directly relate to the product-centric approach.

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