Business buyers are generally more Blank______ and less emotional than household consumers.Multiple choice question.rationalinformalimpulsiveindependent

Breakdown the Problem

1. Identify the context: The question compares the buying behavior of business buyers with household consumers.
2. Determine the suitable adjective: The correct answer should reflect how business buyers approach purchasing decisions.

Relevant Concepts

1. Business buyers typically make decisions based on logic, analysis, and strategic needs rather than emotional factors.

Analysis and Detail

• Rational: This term implies making decisions based on reason and evidence, which is characteristic of business buyers.
• Informal: This suggests a lack of structure, which doesn't fit the context of business purchases.
• Impulsive: This indicates making quick, possibly emotional decisions, unlike the careful approach of business buyers.
• Independent: While business buyers may operate independently, this doesn't describe their emotional involvement in purchasing.

Verify and Summarize

After analyzing each option, "rational" is the most fitting choice as it accurately describes the decision-making process of business buyers.

Final Answer

The correct answer is rational.