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If you are going to administer a survey to collect data you need, what type of question would help you collect customer preferences on different product types?

Question

If you are going to administer a survey to collect data you need, what type of question would help you collect customer preferences on different product types?

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Solution

To collect customer preferences on different product types, you would use Likert Scale questions. Here's how you can do it:

  1. Identify the product types: First, you need to clearly identify the different product types you want to gather preferences on.

  2. Formulate the question: Next, you need to formulate your question in a way that allows respondents to express their preference. An example could be, "On a scale of 1-5, how much do you like the following product types?"

  3. List the product types: Then, list out the product types as sub-questions under the main question.

  4. Set the scale: After that, set the scale for the respondents to rate their preference. A typical Likert scale ranges from 1 (dislike very much) to 5 (like very much).

  5. Collect and analyze the data: Finally, administer the survey and collect the responses. Analyze the data to understand the customer preferences for different product types.

Remember, the key to a successful survey is to make sure your questions are clear, concise, and easy to understand.

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