What is an example of customer self-service?OPTION ACTIONCustomer Focused Group Mystery shopping Phone surveys Frequently Asked Questions

Breakdown of the Problem

1. Identify the options provided.
2. Understand what customer self-service entails.
3. Determine which option best represents customer self-service.

Relevant Concepts

• Customer Self-Service: This refers to methods or tools that allow customers to address their own needs without direct employee assistance. Examples include FAQs, knowledge bases, and online portals.

Analysis and Detail

1. Customer Focused Group: This typically involves customers giving feedback in a structured manner, but does not represent self-service.
2. Mystery Shopping: This is a technique used to measure the quality of service, not a self-service method.
3. Phone Surveys: These require interaction with an operator and do not allow for self-service.
4. Frequently Asked Questions (FAQs): This is a classic example of a self-service tool where customers can easily find answers to common queries without needing assistance.

Verify and Summarize

After analyzing each option, it's clear that FAQs allow customers to find answers independently, making it the best example of customer self-service.

Final Answer

The example of customer self-service is Frequently Asked Questions (FAQs).