What do you do if your digital strategist's performance evaluation requires constructive feedback?

Prepare for the Evaluation: Before you sit down with your digital strategist, take some time to thoroughly review their performance. Look at their achievements, strengths, and areas for improvement. This will help you to provide a balanced and fair evaluation.

Be Specific: When giving feedback, be specific. Instead of saying "You need to improve your SEO strategies", say something like "I noticed that our website's organic traffic has decreased. It might be helpful to revisit our SEO strategies and see if there are areas we can improve."

Use Constructive Language: Always use constructive language when giving feedback. Instead of focusing on what they did wrong, focus on how they can improve. This will make the feedback more acceptable and less likely to be taken personally.

Provide Examples: If possible, provide specific examples of when their performance was not up to par. This will help them understand exactly what they need to improve.

Encourage Dialogue: Encourage your digital strategist to share their thoughts and feelings about the feedback. This will help them feel more involved in the process and more willing to make the necessary changes.

Follow Up: After the evaluation, follow up with your digital strategist to see how they are progressing. Offer your support and assistance if needed. This will show them that you are invested in their success and are there to help them improve.