Marketing segmentation groups together people that have common needs and who will respond similarly to the marketing mix. True False

Market involves aggregating prospective buyers into groups, or segments, that have common needs and will respond similarly to a marketing action.

Different marketing mix activities are used to differentiate products being sold to different market segments. True False

A global marketing mix is more complicated than a domestic marketing mix.True false question.TrueFalse

Developing products and promotions to please large groups of people is marketing.

Which aspect of the service marketing mix determines the way a service is produced and delivered? Product Price Process People