Where does brand image fit into the total product offering?Group of answer choicesCore benefitActual productPerceived productAugmented productCore product

Understanding Brand Image in Total Product Offering

1. Core Benefit: This is the fundamental need or want that the product fulfills. It is the reason the product exists; for instance, a car provides transportation.

2. Actual Product: This refers to the tangible aspects of the product, including design, features, packaging, and quality. For a car, this would include the model, brand, and performance specifications.

3. Perceived Product: This is how consumers perceive the product based on their experiences, beliefs, and the brand image. Brand image plays a significant role here as it shapes customer expectations and influences their purchasing decisions.

4. Augmented Product: This includes additional services and benefits that come with the product, such as warranties, customer service, and additional features that enhance the purchase experience.

5. Core Product: Similar to core benefit, this is the basic version of what the product is offering but expressed more from the business perspective.

Conclusion

The brand image fits into the Perceived Product category, as it affects how consumers view and evaluate the product beyond its tangible attributes. A strong brand image can enhance customer loyalty, justify premium pricing, and influence the overall market perception of the product.