The personal presentation by the firm's sales force for the purpose of making sales and building customer relationships is called:

The personal presentation by a firm's sales force aimed at making sales and building customer relationships is commonly referred to as "personal selling."

Personal selling involves direct interactions between sales representatives and potential customers. This method is particularly effective because it allows the sales representative to tailor their approach based on the specific needs and responses of the customer. It can involve face-to-face meetings, phone calls, or virtual communications.

The primary objective of personal selling is not just to close sales but also to develop long-lasting relationships with clients. This aspect is crucial in building trust and customer loyalty, which can lead to repeat business and referrals. Moreover, effective personal selling often requires a deep understanding of the product being sold, the competitive landscape, and the customer's unique challenges and objectives.