ou're a marketer for a solar installation business aiming to generate leads.What should you do in the video ad to ask people to take action?

Start with a Clear Message: Begin your video ad by clearly stating what your business does. For example, "We provide high-quality, affordable solar installations for homes and businesses."

Highlight the Benefits: Explain the benefits of solar installations. This could include cost savings, environmental impact, energy independence, etc. Use compelling visuals to support your points.

Create Urgency: Make your audience feel like they need to act now. This could be done by highlighting limited-time offers or explaining the increasing cost of traditional energy sources.

Include a Call to Action (CTA): This is the most important part. Directly ask viewers to take action. This could be a simple statement like "Call us today for a free consultation" or "Visit our website to learn more." Make sure to include your contact information or website URL.

Make it Easy to Act: Ensure the process to act on your CTA is as easy as possible. If you're asking viewers to visit your website, make sure the URL is easy to remember or click on. If you're asking them to call, make sure the number is displayed clearly.

Use Testimonials: If possible, include testimonials from satisfied customers. This adds credibility to your business and can help convince viewers to take action.

Track Results: Finally, make sure to track the results of your video ad. This will help you understand what's working and what's not, allowing you to make necessary adjustments.