One way to get a clear picture of how consumers view your brand is to build a _____ of their brand associations.MatrixBrand MapDiagramComparison

The correct answer to fill in the blank is Brand Map.

A brand map is a visual representation that helps to illustrate the associations consumers hold about a brand. This tool is essential for marketers and brand managers as it captures the perceptions, attributes, and connections that consumers make regarding a specific brand compared to its competitors. Typically, a brand map is developed from survey data, where consumers are asked to rate brands along various dimensions such as quality, price, trustworthiness, and innovation, among others.

By plotting brands on a two-dimensional graph based on these associations, companies can better understand their position in the market. This can aid in identifying strengths, weaknesses, opportunities, and threats relative to competitors. Ultimately, the insights gleaned from a brand map can inform marketing strategies and help in repositioning efforts when necessary for enhanced consumer engagement and better brand equity.